Introduction to strategic planning and management in health services organizations; processes and formats employed in strategic planning and marketing; elements of market assessment, environmental analysis and strategy development; case studies and practices. or PHPM 606, or concurrent enrollment Credits 3. 3 Lecture Hours.
Introduction to strategic planning and management in health services organizations; processes and formats employed in strategic planning and marketing; elements of market assessment, environmental analysis and strategy development; case studies and practices. or PHPM 606, or concurrent enrollment Credits 3. 3 Lecture Hours.
