Communication with current and potential consumers; importance of identifying and understanding consumers when planning, creating, and performing marketing activities. Prerequisites: Grade of C or better in SPMT 260, SPMT 262, SPMT 265, SPMT 270, SPMT 272, and SPMT 295; junior or senior classification Credits 3. 3 Lecture Hours.
Communication with current and potential consumers; importance of identifying and understanding consumers when planning, creating, and performing marketing activities. Prerequisites: Grade of C or better in SPMT 260, SPMT 262, SPMT 265, SPMT 270, SPMT 272, and SPMT 295; junior or senior classification Credits 3. 3 Lecture Hours.
