Investigation of the rapidly developing sports industry from a marketing perspective; familiarization of marketing terms and tools needed in the sports industry; introduction to the various aspects of marketing that make up the marketing plan. Prerequisites: Junior or senior classification; admission to professional phase of program Credits 3. 3 Lecture Hours.
Investigation of the rapidly developing sports industry from a marketing perspective; familiarization of marketing terms and tools needed in the sports industry; introduction to the various aspects of marketing that make up the marketing plan. Prerequisites: Junior or senior classification; admission to professional phase of program Credits 3. 3 Lecture Hours.
