Examination of the application of marketing principles to the general sport enterprise; creation of sport marketing plans, evaluation of effective methods and practices relevant to sport marketing. Prerequisites: Grade of C or better in SPMT 360, SPMT 362, SPMT 364, SPMT 366, SPMT 370, SPMT 372, and SPMT 374 Credits 3. 3 Lecture Hours.
Examination of the application of marketing principles to the general sport enterprise; creation of sport marketing plans, evaluation of effective methods and practices relevant to sport marketing. Prerequisites: Grade of C or better in SPMT 360, SPMT 362, SPMT 364, SPMT 366, SPMT 370, SPMT 372, and SPMT 374 Credits 3. 3 Lecture Hours.
