Acquire market analysis and problem solving skills; understanding of rigorous marketing research methods; learn techniques to create marketing campaigns. Prerequisites: Grade of C or better in SPMT 360, SPMT 362, SPMT 364, SPMT 366, SPMT 370, SPMT 372, and SPMT 374 Credits 3. 3 Lecture Hours.
Acquire market analysis and problem solving skills; understanding of rigorous marketing research methods; learn techniques to create marketing campaigns. Prerequisites: Grade of C or better in SPMT 360, SPMT 362, SPMT 364, SPMT 366, SPMT 370, SPMT 372, and SPMT 374 Credits 3. 3 Lecture Hours.
