Students will develop and apply a series of conceptual models that illustrate interactions between competitive strategy and patterns of technological, market and competitive change. Models will provide means to consider which firms benefit from market change, why existing firms fail to incorporate innovation in a timely manner and the types of markets in which a given firm should invest. Prereq: Admission to the Integrated Business and Engineering major.
Students will develop and apply a series of conceptual models that illustrate interactions between competitive strategy and patterns of technological, market and competitive change. Models will provide means to consider which firms benefit from market change, why existing firms fail to incorporate innovation in a timely manner and the types of markets in which a given firm should invest. Prereq: Admission to the Integrated Business and Engineering major.
