Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Honors standing, and Econ 2001.01 or equiv. Not open to students with credit for 3150 or 3250.
Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Honors standing, and Econ 2001.01 or equiv. Not open to students with credit for 3150 or 3250.
