A marketing strategy exercise filled with tactical detail. Through a Marketplace simulation, students will be placed into a realistic international business setting where they will operate a marketing division for two years in compressed time through 8-rounds of decision-making. Prereq: 3250, BusOBA 2320, 2321 and BusMHR 2292; and enrollment in the Business Management specialization. Not open to students with credit for 4204.
A marketing strategy exercise filled with tactical detail. Through a Marketplace simulation, students will be placed into a realistic international business setting where they will operate a marketing division for two years in compressed time through 8-rounds of decision-making. Prereq: 3250, BusOBA 2320, 2321 and BusMHR 2292; and enrollment in the Business Management specialization. Not open to students with credit for 4204.
