This course provides a comprehensive exploration of Value Selling principles and the Executive Buying Formula. By the end of the course, students will be equipped with the skills and knowledge to effectively engage and convert prospects, ensuring successful sales outcomes. Prereq: 4223 and BusMHR 2292, or equiv. Not open to students with credit for 4220 or 4221.
This course provides a comprehensive exploration of Value Selling principles and the Executive Buying Formula. By the end of the course, students will be equipped with the skills and knowledge to effectively engage and convert prospects, ensuring successful sales outcomes. Prereq: 4223 and BusMHR 2292, or equiv. Not open to students with credit for 4220 or 4221.
