Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
