Examines best practices in Entrepreneurial Marketing including analysis of marketing opportunities, identification of target audience, development of marketing strategy, brand positioning and an integrated marketing plan. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01).
Examines best practices in Entrepreneurial Marketing including analysis of marketing opportunities, identification of target audience, development of marketing strategy, brand positioning and an integrated marketing plan. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01).
