Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292 or equiv. Repeatable to a maximum of 1.5 cr hrs or 2 completions.
Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292 or equiv. Repeatable to a maximum of 1.5 cr hrs or 2 completions.
