Examines theory and practice of marketing across national borders, marketing and market research within different foreign environments, and development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292.
Examines theory and practice of marketing across national borders, marketing and market research within different foreign environments, and development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292.
