This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and sustainability and marketing communication in the marketplace. Prereq: 3250 or AEDEcon 3102.
This course is designed to provide students with the knowledge to enhance sustainable behaviors in firms, among consumers and in society at large. In doing so, this course will include frameworks for understanding how to influence sustainable practices, consumer response to sustainability, and sustainability and marketing communication in the marketplace. Prereq: 3250 or AEDEcon 3102.
