This course is designed to explore the important role of branding in the marketing process. It will cover key elements that go into developing, managing and maintaining a powerful brand. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
This course is designed to explore the important role of branding in the marketing process. It will cover key elements that go into developing, managing and maintaining a powerful brand. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
