Students will be introduced to the everchanging world of name, image, and likeness (NIL) in intercollegiate athletics. In providing a history of the NCAA's control over athletes' NIL, students will study the effectiveness of NIL policies and the advantages/disadvantages for various stakeholders. Topics include NIL collectives, athletics boosters and third-party management of NIL platforms.
Students will be introduced to the everchanging world of name, image, and likeness (NIL) in intercollegiate athletics. In providing a history of the NCAA's control over athletes' NIL, students will study the effectiveness of NIL policies and the advantages/disadvantages for various stakeholders. Topics include NIL collectives, athletics boosters and third-party management of NIL platforms.
