This course will provide the student with a basic introduction into the world of sport and entertainment brand licensing. The licensing of brands, characters, sports team names, college logos and artwork, often called 'merchandising,' has become a huge business; the course will take students through the various steps of identifying, protecting, and conducting a licensing program. Prereq: Enrollment in Sport Industry, Fashion and Retail Studies, or Hospitality Management Major.
This course will provide the student with a basic introduction into the world of sport and entertainment brand licensing. The licensing of brands, characters, sports team names, college logos and artwork, often called 'merchandising,' has become a huge business; the course will take students through the various steps of identifying, protecting, and conducting a licensing program. Prereq: Enrollment in Sport Industry, Fashion and Retail Studies, or Hospitality Management Major.
