This course provides students with sales and business acumen; covering topics such as, but not limited to: revenue generation, salespeople (qualities and attributes), consumer behavior and trends, ticket sales, viewership, sponsorship, giving and fundraising, media impacts, sales motivation, and hospitality. Students will engage with industry practitioners while applying course knowledge. Prereq: Enrollment in the Sport Industry major.
This course provides students with sales and business acumen; covering topics such as, but not limited to: revenue generation, salespeople (qualities and attributes), consumer behavior and trends, ticket sales, viewership, sponsorship, giving and fundraising, media impacts, sales motivation, and hospitality. Students will engage with industry practitioners while applying course knowledge. Prereq: Enrollment in the Sport Industry major.
