This course focuses on business and marketing aspects of an adventure operation. Course participants will investigate corporate structures, budgeting, creating business growth, land access methods, business income and tax, and business management, along with marketing planning, promotion, advertising, and identification of preferred media strategies. Case studies specific to adventure sports will be used. Prerequisite: Participants must be enrolled in an Adventure Studies Department supported program or have permission of the instructor
This course focuses on business and marketing aspects of an adventure operation. Course participants will investigate corporate structures, budgeting, creating business growth, land access methods, business income and tax, and business management, along with marketing planning, promotion, advertising, and identification of preferred media strategies. Case studies specific to adventure sports will be used. Prerequisite: Participants must be enrolled in an Adventure Studies Department supported program or have permission of the instructor
