Students examine the key principles and concepts of marketing in a variety of contexts including nonprofit, international, services, and environmental issues. Topics include marketing strategy, marketing research, customer relationship management, market segmentation, branding, pricing strategies, channels of distribution, integrated marketing communications, and international marketing. Prerequisite: Admission to GDBA or MBA or approval of degree committee Note: Students may only receive credit for one of BUSN 5050, BUSN 5051 or GBUS 5100
Students examine the key principles and concepts of marketing in a variety of contexts including nonprofit, international, services, and environmental issues. Topics include marketing strategy, marketing research, customer relationship management, market segmentation, branding, pricing strategies, channels of distribution, integrated marketing communications, and international marketing. Prerequisite: Admission to GDBA or MBA or approval of degree committee Note: Students may only receive credit for one of BUSN 5050, BUSN 5051 or GBUS 5100
