Students examine the key principles and concepts of marketing, and are introduced to marketing in a variety of contexts including not-for-profit, international, services, and environmental issues. Topics covered include marketing strategy, marketing research, customer relationship management, market segmentation, branding, products and services, pricing strategies, channels of distribution, integrated marketing communications, and international marketing. Prerequisite: Admission to GDBA or MBA or approval of degree committee. Note: Students cannot get credit for more than one of BUSN 5050, BUSN 5051, GBUS 5100-Marketing Management.
Students examine the key principles and concepts of marketing, and are introduced to marketing in a variety of contexts including not-for-profit, international, services, and environmental issues. Topics covered include marketing strategy, marketing research, customer relationship management, market segmentation, branding, products and services, pricing strategies, channels of distribution, integrated marketing communications, and international marketing. Prerequisite: Admission to GDBA or MBA or approval of degree committee. Note: Students cannot get credit for more than one of BUSN 5050, BUSN 5051, GBUS 5100-Marketing Management.
