Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing. Prerequisite: BUSN 5050 or equivalent Note: Students may only receive credit for one of BUSN 6150, BUSN 6151 or GBUS 5600
Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing. Prerequisite: BUSN 5050 or equivalent Note: Students may only receive credit for one of BUSN 6150, BUSN 6151 or GBUS 5600
