Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing. Prerequisite: BUSN 5051 Note: Students cannot get credit for more than one of BUSN 6150, BUSN 6151, GBUS 5600-Advanced Marketing Management.
Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing. Prerequisite: BUSN 5051 Note: Students cannot get credit for more than one of BUSN 6150, BUSN 6151, GBUS 5600-Advanced Marketing Management.
