This course provides an in-depth exploration of the principles, strategies, and best practices in destination management, equipping students with the knowledge and skills to drive sustainable tourism development and enhance destination competitiveness in the rapidly evolving global tourism landscape. Prerequisite: BUSN 5050 (min. grade B-). Required to be enrolled in the MBA program.
This course provides an in-depth exploration of the principles, strategies, and best practices in destination management, equipping students with the knowledge and skills to drive sustainable tourism development and enhance destination competitiveness in the rapidly evolving global tourism landscape. Prerequisite: BUSN 5050 (min. grade B-). Required to be enrolled in the MBA program.
