This course examines the concept of experiences as products and the increasing desire from consumers for new and authentic experiences, as well as the overall development of new products/services in the tourism industry. Students explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests. Prerequisite: Introduction to Marketing, such as TMGT 1150 or equivalent and third year standing. Must be a registered student in the MBA program.
This course examines the concept of experiences as products and the increasing desire from consumers for new and authentic experiences, as well as the overall development of new products/services in the tourism industry. Students explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests. Prerequisite: Introduction to Marketing, such as TMGT 1150 or equivalent and third year standing. Must be a registered student in the MBA program.
