Students in this introductory course explore core theories and principles of non-discursive multimodal media composition by applying theory from user experience design (UX), rhetoric, cognitive psychology, and neuroscience to communication projects, such as logos and simple visualizations. While the focus of the course is on the visual sensory channel, students discover strategies that can be applied to multimodal communication and user experience design. Thinking critically about how effective design communicates a message within a given context, students have an opportunity to consider design principles and elements, color theory, typography, sensory perception, and symbolic communication theories to create brand identity, logos, and information design projects. Additionally, students learn the stages of the design process, which guide their application of communication design theory to the production of communication materials. Note: Students cannot receive credit for both CMNS 1100 and DAAD 1100
Students in this introductory course explore core theories and principles of non-discursive multimodal media composition by applying theory from user experience design (UX), rhetoric, cognitive psychology, and neuroscience to communication projects, such as logos and simple visualizations. While the focus of the course is on the visual sensory channel, students discover strategies that can be applied to multimodal communication and user experience design. Thinking critically about how effective design communicates a message within a given context, students have an opportunity to consider design principles and elements, color theory, typography, sensory perception, and symbolic communication theories to create brand identity, logos, and information design projects. Additionally, students learn the stages of the design process, which guide their application of communication design theory to the production of communication materials. Note: Students cannot receive credit for both CMNS 1100 and DAAD 1100
