Institutional Learning Outcomes: Communication Students learn the core principles and skills of strategic writing essential for the professional communicator. They develop techniques in stakeholder and situation analysis, message planning, editing, ethical research, and document design, and apply these techniques to writing scenarios related to public relations, advertising, marketing, business, and government/institutional communication. Students gain practical skills in writing for the web and social media and consider the challenges of writing for an integrated media environment. Finally, students consider key issues in professional communication, including ethical communication and communicating with attention to equity, diversity, and inclusion.
Institutional Learning Outcomes: Communication Students learn the core principles and skills of strategic writing essential for the professional communicator. They develop techniques in stakeholder and situation analysis, message planning, editing, ethical research, and document design, and apply these techniques to writing scenarios related to public relations, advertising, marketing, business, and government/institutional communication. Students gain practical skills in writing for the web and social media and consider the challenges of writing for an integrated media environment. Finally, students consider key issues in professional communication, including ethical communication and communicating with attention to equity, diversity, and inclusion.
