In this introductory course, students consider the core principles and practices integral to the field of Public Relations. They explore the history and changing trends and practices of this professional field, examining key theories and models, the impact of innovations in media, and the role of social responsibility and cultural contexts. Students critically apply best practice strategies and techniques to assess case studies and produce components of an introductory-level press release or social media strategy.
In this introductory course, students consider the core principles and practices integral to the field of Public Relations. They explore the history and changing trends and practices of this professional field, examining key theories and models, the impact of innovations in media, and the role of social responsibility and cultural contexts. Students critically apply best practice strategies and techniques to assess case studies and produce components of an introductory-level press release or social media strategy.
