Institutional Learning Outcomes: Knowledge Students examine an array of media and PR strategies for companies, individuals and non-profits dealing with difficult situations. In doing so, students develop communication plans that can be spread across traditional and digital platforms and solve a variety of problems. Students engage with case studies from a variety of industries that require timely and complex solutions. Classic and contemporary cases from the history of public relations and crisis resolution will be analyzed throughout the term. Prerequisite: Completion of 45 credits (any discipline) and CMNS 3550 (Recommended) Note: students cannot receive credit for both CMNS 4240 and CMNS 4241
Institutional Learning Outcomes: Knowledge Students examine an array of media and PR strategies for companies, individuals and non-profits dealing with difficult situations. In doing so, students develop communication plans that can be spread across traditional and digital platforms and solve a variety of problems. Students engage with case studies from a variety of industries that require timely and complex solutions. Classic and contemporary cases from the history of public relations and crisis resolution will be analyzed throughout the term. Prerequisite: Completion of 45 credits (any discipline) and CMNS 3550 (Recommended) Note: students cannot receive credit for both CMNS 4240 and CMNS 4241
