Students develop the skills, values, and attitudes needed for success as an entrepreneur whether starting a new venture from scratch, joining or acquiring an existing business, or creating a new venture inside a larger organization. The primary activity is the development of a comprehensive business plan. Topics include small business entrepreneurs; the business plan; entry modes into small business; writing the business plan; target market, market research, and marketing plan; raising capital and the financial viability of new ventures; operational issues; legal structures and human resource issues; and risk management. Prerequisite: ENTR 3720 (minimum C-); MKTG 2430 (minimum C-); or equivalent Note: Students cannot receive credit for more than one of ENTR 4750, ENTR 4751,TMGT 4120, BBUS 4750 or BBUS 4751
Students develop the skills, values, and attitudes needed for success as an entrepreneur whether starting a new venture from scratch, joining or acquiring an existing business, or creating a new venture inside a larger organization. The primary activity is the development of a comprehensive business plan. Topics include small business entrepreneurs; the business plan; entry modes into small business; writing the business plan; target market, market research, and marketing plan; raising capital and the financial viability of new ventures; operational issues; legal structures and human resource issues; and risk management. Prerequisite: ENTR 3720 (minimum C-); MKTG 2430 (minimum C-); or equivalent Note: Students cannot receive credit for more than one of ENTR 4750, ENTR 4751,TMGT 4120, BBUS 4750 or BBUS 4751
