As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments. Prerequisite: TMGT 1150 or equivalent Note: Students can only get credit for one of EVNT 2190, CONV 2190
As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments. Prerequisite: TMGT 1150 or equivalent Note: Students can only get credit for one of EVNT 2190, CONV 2190
