This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans. Prerequisite: TMGT 1150 or equivalent Note: Students can only get credit for one of EVNT 2250, CONV 2250
This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans. Prerequisite: TMGT 1150 or equivalent Note: Students can only get credit for one of EVNT 2250, CONV 2250
