Students examine an array of communication needs connected with circumstances of wildfires, recognizing the conditions of heightened concern. In doing so, students develop communication plans, which may rely upon traditional, digital, and multimedia platforms, as well as analytical and critical theories regarding the perceptions of risk. By exploring theories, principles and practices of risk, as well as case studies from fire management which may require timely and complex solutions, students will develop their abilities towards crisis communication that supports diverse individuals, organizations, governments, and communities enabling them to make effective risk/benefit decisions, managing fear and uncertainty, and responding to crisis.
Students examine an array of communication needs connected with circumstances of wildfires, recognizing the conditions of heightened concern. In doing so, students develop communication plans, which may rely upon traditional, digital, and multimedia platforms, as well as analytical and critical theories regarding the perceptions of risk. By exploring theories, principles and practices of risk, as well as case studies from fire management which may require timely and complex solutions, students will develop their abilities towards crisis communication that supports diverse individuals, organizations, governments, and communities enabling them to make effective risk/benefit decisions, managing fear and uncertainty, and responding to crisis.
