This course provides insight into the scope and various segments of the groups market and demonstrates the relationship between professional service and operational success. Students will be given a comprehensive introduction to the complexities of managing a convention facility as well as exposure to key group markets and techniques for attracting them to the property. Prerequisite: TMGT 1150 or equivalent. Note: Students will only receive credit for one of HMGT 2120, BBUS 3450, BBUS 3451, MKTG 3450 or MKTG 3451.
This course provides insight into the scope and various segments of the groups market and demonstrates the relationship between professional service and operational success. Students will be given a comprehensive introduction to the complexities of managing a convention facility as well as exposure to key group markets and techniques for attracting them to the property. Prerequisite: TMGT 1150 or equivalent. Note: Students will only receive credit for one of HMGT 2120, BBUS 3450, BBUS 3451, MKTG 3450 or MKTG 3451.
