Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include marketing value; understanding customer's value needs; creating value; communicating value; and delivering value. Prerequisites: There are no prerequisites for the course, but CMNS 1290, or CMNS 1291 is recommended. Note: Students cannot get credit for more than one of ADMN 3651, MKTG 3430, MKTG 3430, MKTG 2430, MKTG 2430, MKTG 2431, TMGT 1150.
Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include marketing value; understanding customer's value needs; creating value; communicating value; and delivering value. Prerequisites: There are no prerequisites for the course, but CMNS 1290, or CMNS 1291 is recommended. Note: Students cannot get credit for more than one of ADMN 3651, MKTG 3430, MKTG 3430, MKTG 2430, MKTG 2430, MKTG 2431, TMGT 1150.
