Institutional Learning Outcomes: Critical Thinking and Investigation Students develop an understanding of marketing research and its values in analyzing consumers, markets, and the environment. Topics include an introduction to market research, the marketing research industry and research ethics, the marketing research process, secondary data and databases, qualitative research, traditional survey research, primary data collection, measurement, questionnaire design, basic sampling issues, sample size determination, and statistical testing. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students will only receive credit for one of MKTG 3480, MKTG 3481, BBUS 3480 and BBUS 3481
Institutional Learning Outcomes: Critical Thinking and Investigation Students develop an understanding of marketing research and its values in analyzing consumers, markets, and the environment. Topics include an introduction to market research, the marketing research industry and research ethics, the marketing research process, secondary data and databases, qualitative research, traditional survey research, primary data collection, measurement, questionnaire design, basic sampling issues, sample size determination, and statistical testing. Prerequisites: There are no prerequisites for the course, but MKTG 2431 is recommended. Note: Students will only receive credit for one of MKTG 3480, MKTG 3481, BBUS 3480 and BBUS 3481
