Students develop the conceptual, analytical and decision-making skills and knowledge of industry best practices needed to successfully develop and launch new products and services. Topics include opportunity identification and selection; concept generation; concept evaluation; product/service development and product testing; and marketing testing and managing the product/service launch. Prerequisite: FNCE 2120 or equivalent with a minimum C- grade and MKTG 3480 or equivalent with a minimum C- grade
Students develop the conceptual, analytical and decision-making skills and knowledge of industry best practices needed to successfully develop and launch new products and services. Topics include opportunity identification and selection; concept generation; concept evaluation; product/service development and product testing; and marketing testing and managing the product/service launch. Prerequisite: FNCE 2120 or equivalent with a minimum C- grade and MKTG 3480 or equivalent with a minimum C- grade
