Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning. Prerequisites: There are no prerequisites for the course, but MKTG 2431, IBUS 3511 are recommended. Note: Students cannot get credit for more than one of MKTG 4470, MKTG 4471.
Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning. Prerequisites: There are no prerequisites for the course, but MKTG 2431, IBUS 3511 are recommended. Note: Students cannot get credit for more than one of MKTG 4470, MKTG 4471.
