This course examines the emerging field of event tourism and identifies market opportunities and trends. Students explore the important role events play in destination marketing and development as catalysts, animators, image makers and tourist attractions. The impact of events on destinations from a economic, cultural and social perspective is also a focus of the course. Prerequisite: 3rd year standing
This course examines the emerging field of event tourism and identifies market opportunities and trends. Students explore the important role events play in destination marketing and development as catalysts, animators, image makers and tourist attractions. The impact of events on destinations from a economic, cultural and social perspective is also a focus of the course. Prerequisite: 3rd year standing
