Institutional Learning Outcomes: Knowledge Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products. Prerequisite: TMGT 1150 and TMGT 3050 or equivalent and 3rd year standing Note: Students may only receive credit for one of BBUS 3470, BBUS 3471, MKTG 3470, MKTG 3471 or TMGT 4130.
Institutional Learning Outcomes: Knowledge Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products. Prerequisite: TMGT 1150 and TMGT 3050 or equivalent and 3rd year standing Note: Students may only receive credit for one of BBUS 3470, BBUS 3471, MKTG 3470, MKTG 3471 or TMGT 4130.
