Institutional Learning Outcomes: Knowledge This course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment. Prerequisite: TMGT 1150 or equivalent and 3rd year standing Note: Students may only receive credit for BBUS 4460, MKTG 4460, MKTG 4461 or TMGT 4140.
Institutional Learning Outcomes: Knowledge This course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment. Prerequisite: TMGT 1150 or equivalent and 3rd year standing Note: Students may only receive credit for BBUS 4460, MKTG 4460, MKTG 4461 or TMGT 4140.
