The course explores how mu sic and brands work together creatively and commercially. In this course, students build brand plans focusing on the best strategies to combine four key elements: music style; artist; brand; and territory. Students also learn how to do brand extension of existing music IP assets such as compositions, lyrics, and recorded masters. Finally, students learn to measure, analyze and assess the commercial success and larger implications of music and brand collaborations.Weekly
The course explores how mu sic and brands work together creatively and commercially. In this course, students build brand plans focusing on the best strategies to combine four key elements: music style; artist; brand; and territory. Students also learn how to do brand extension of existing music IP assets such as compositions, lyrics, and recorded masters. Finally, students learn to measure, analyze and assess the commercial success and larger implications of music and brand collaborations.Weekly
