Through experimentation, creative research and iteration this course introduces students to the theories, skills and processes used in designing brand identities and communicating branded messages. Emphasis is placed on examining and challenging current practices such as audience targeting, and understanding the ways in which context and technologies affect design outcomes and their interpretation.
Through experimentation, creative research and iteration this course introduces students to the theories, skills and processes used in designing brand identities and communicating branded messages. Emphasis is placed on examining and challenging current practices such as audience targeting, and understanding the ways in which context and technologies affect design outcomes and their interpretation.
