This course surveys practic al, conceptual, and methodological issues associated with the application of geographical techniques to marketing and retail site selection. Emphasis is placed on the use of socioeconomic and demographic data at various spatial scales. Methods include a variety of multivariate techniques focusing on market definition and segmentation, including extensive use of cluster analysis. The course also covers a multitude of management issues associated with the use of geodemographic and related data sets.Weekly
This course surveys practic al, conceptual, and methodological issues associated with the application of geographical techniques to marketing and retail site selection. Emphasis is placed on the use of socioeconomic and demographic data at various spatial scales. Methods include a variety of multivariate techniques focusing on market definition and segmentation, including extensive use of cluster analysis. The course also covers a multitude of management issues associated with the use of geodemographic and related data sets.Weekly
