This course offers an introduction to the global business environment. Students will explore the trend towards increased globalization of the world's economies and the implications for business, consumers and society in general. The course will also introduce students to a number of strategic decisions firms must make in order to compete effectively in the current global business environment. Factors to be considered in areas such as foreign market entry and the management of global operations will be explored. Students will also have the opportunity to develop an understanding of how business is conducted in key geographic regions such as Asia, Latin America, Africa and the Middle East. The major cultural, political and economic factors that shape the approach to business in these regions will be examined. The course will utilize a combination of lectures, case studies, guest speakers and classroom discussion to reinforce key concepts.Weekly
This course offers an introduction to the global business environment. Students will explore the trend towards increased globalization of the world's economies and the implications for business, consumers and society in general. The course will also introduce students to a number of strategic decisions firms must make in order to compete effectively in the current global business environment. Factors to be considered in areas such as foreign market entry and the management of global operations will be explored. Students will also have the opportunity to develop an understanding of how business is conducted in key geographic regions such as Asia, Latin America, Africa and the Middle East. The major cultural, political and economic factors that shape the approach to business in these regions will be examined. The course will utilize a combination of lectures, case studies, guest speakers and classroom discussion to reinforce key concepts.Weekly
