The course critically examines the factors affecting marketing and management strategies in a destination. The role of strategic market planning and management are reviewed. The course uses hospitality and tourism cases and readings relating to destinations as well as multinational organizations to teach decision-making and problem-solving skills.Weekly
The course critically examines the factors affecting marketing and management strategies in a destination. The role of strategic market planning and management are reviewed. The course uses hospitality and tourism cases and readings relating to destinations as well as multinational organizations to teach decision-making and problem-solving skills.Weekly
