With more than 300 million inhabitants and a gross domestic product per capita among the highest in the world, the United States is a major market that cannot be avoided by foreign and Canadian business owners and decision-makers. This course’s main objective is to help students develop skills to establish a penetration strategy of one or more of the large regional markets in the US. These skills are based on knowledge of the following subjects: general characteristics of the country, business connections, market orientation and specific approaches.
With more than 300 million inhabitants and a gross domestic product per capita among the highest in the world, the United States is a major market that cannot be avoided by foreign and Canadian business owners and decision-makers. This course’s main objective is to help students develop skills to establish a penetration strategy of one or more of the large regional markets in the US. These skills are based on knowledge of the following subjects: general characteristics of the country, business connections, market orientation and specific approaches.
