A study of basic marketing concepts with applications to sport and recreation organizations. Topics may include promotions and public relations, consumer behavior, marketing communications, and branding. Credit will be granted for only one of KSR 523 or KSR 714.
A study of basic marketing concepts with applications to sport and recreation organizations. Topics may include promotions and public relations, consumer behavior, marketing communications, and branding. Credit will be granted for only one of KSR 523 or KSR 714.
