Health care marketing and planning involves the analysis, evaluation, implementation and control of carefully formulated programs designed to bring about voluntary exchanges with a target audience for the purpose of achieving organizational objectives. The purpose of this course is to provide the students with a general understanding of the contribution of marketing and strategic planning to the effective management of health care institutions and public health programs. The course facilitate...
Health care marketing and planning involves the analysis, evaluation, implementation and control of carefully formulated programs designed to bring about voluntary exchanges with a target audience for the purpose of achieving organizational objectives. The purpose of this course is to provide the students with a general understanding of the contribution of marketing and strategic planning to the effective management of health care institutions and public health programs. The course facilitate...
