A conceptual and practical introduction to the major areas of business strategy with an integrative perspective on managing a business. Includes the analysis of a business and its environment, the development and evaluation of strategic alternatives, and implementation of change. Prerequisite: All of BUSI 291, BUSI 293, BUSI 294, BUSI 295, BUSI 335, BUSI 353, BUSI 370, BUSI 393, BUSI 450. This course is not eligible for Credit/D/Fail grading.
A conceptual and practical introduction to the major areas of business strategy with an integrative perspective on managing a business. Includes the analysis of a business and its environment, the development and evaluation of strategic alternatives, and implementation of change. Prerequisite: All of BUSI 291, BUSI 293, BUSI 294, BUSI 295, BUSI 335, BUSI 353, BUSI 370, BUSI 393, BUSI 450. This course is not eligible for Credit/D/Fail grading.